EGOBOO.bits is a free content publishing project by Multimedia Institute and a collective of more than 50 music, film and text creators from Croatia, Slovenia, Bosnia and Herzegovina and Serbia (EgoProizvodjaci). Initiated in 2001 in order to promote copyleft and GNU GPL as a model larger cultural production and exchange, it saw an emerging generation of digital creators coming together and rising to recognition - from landing top hits on national charts to being featured in international festivals such as Ars Electronica or Transmediale. It also incubated the Croatian port of Creative Commons licenses. More than 100 hours of released music and video, licensed under CC BY-SA or GNU GPL, are available through EGOBOO.bits website, p2p networks or CDs/DVDs.